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Visual Identity, Advertising
The result was an exhibition created by students of the University of the Arts. An exhibition that addresses the global ecological and social turning point. The young generation is actively demanding a change of direction. In the face of an exhausted planet, poverty, migration and social ills, material values must give way to idealistic goals. MOTHER provokes, encourages a personal change of direction and shows possibilities to become active.
For this exhibition, Johanna Rummel developed the appearance and advertising with 3D artist Moritz Aust. The alarming red and the cloud of smoke are the visual expression for the urgency of the necessary changes, which are thematized in this exhibition.
3D Key Visual: Moritz Aust
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